1. Introduction

This Privacy Policy explains how Fallow McCoy ("we", "us", or "our") collects, uses, stores, and protects your personal data when you use this website. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller

Fallow McCoy is the data controller responsible for your personal data.

Registered Address:
17 The Green
Swinton
TD11 3JQ
United Kingdom

Contact: admin@fallowmccoy.com

3. Information We Collect

We may collect and process the following categories of personal data:

3.1 Information You Provide

• Email address — when you subscribe to our newsletter
• Correspondence — when you contact us via email or other means

3.2 Information Collected Automatically

• Technical data — IP address, browser type, device information, and operating system
• Usage data — pages visited, time spent on pages, referring website, and navigation patterns
• Subscription context — the page you were viewing when you subscribed to our newsletter

4. How We Use Your Information

We process your personal data for the following purposes:

• To deliver our newsletter containing industry news, analysis, and updates
• To respond to your enquiries and provide customer support
• To analyse website usage and improve our content and services
• To ensure the security and proper functioning of our website
• To comply with legal obligations

5. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Consent — for newsletter subscriptions and marketing communications. You may withdraw consent at any time.
• Legitimate interests — for website analytics, security, and service improvement, where such processing does not override your fundamental rights and freedoms.
• Legal obligation — where we are required to process your data to comply with applicable laws.

6. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

We may share your data with the following categories of service providers who assist us in operating our business:

• Email delivery services for sending newsletters
• Cloud hosting and infrastructure providers
• Analytics services for understanding website usage

All third-party service providers are contractually obligated to handle your data securely and only for the purposes we specify.

7. International Data Transfers

Some of our service providers may be located outside the United Kingdom. Where we transfer personal data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the relevant authorities, to protect your data in accordance with UK data protection law.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Newsletter subscribers — your email address is retained until you unsubscribe, after which it will be deleted within 30 days
• Analytics data — aggregated and anonymised data may be retained indefinitely for statistical purposes
• Correspondence — retained for up to 3 years for reference and legal purposes

9. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your personal data in certain circumstances
• Right to restriction — request that we limit how we use your data
• Right to data portability — receive your data in a structured, commonly used format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, please contact us at admin@fallowmccoy.com. We will respond to your request within one month.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to ensure proper functionality and to analyse how visitors use our site.

• Essential cookies — required for the website to function correctly
• Analytics cookies — help us understand how visitors interact with our website

Analytics data is collected in anonymised or aggregated form where possible and cannot be used to identify you personally.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure hosting, access controls, and regular security assessments.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

12. Unsubscribing

You may unsubscribe from our newsletter at any time by:

• Clicking the unsubscribe link included in every email we send
• Contacting us directly at admin@fallowmccoy.com

13. Complaints

If you have concerns about how we handle your personal data, please contact us first so we can address your concerns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
United Kingdom
https://ico.org.uk

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

For significant changes that materially affect how we process your personal data, we will provide prominent notice or, where required by law, seek your consent.

15. Governing Law

This Privacy Policy and any disputes arising from it shall be governed by and construed in accordance with the laws of Scotland. The courts of Scotland shall have exclusive jurisdiction over any disputes.